AEP : Analytics Data Collection

📊 Core Concept: Unified Data Collection

Instead of implementing separate tracking libraries for each product (like Adobe Analytics, Target, etc.), the Adobe Experience Platform provides a single, unified system to collect data once and send it to multiple solutions.

🧩 Key Components & Process

The process involves three main parts working together:

1. Client-Side Implementation: You use a dedicated SDK (Software Development Kit) or tag extension on your platforms (website, mobile app, Roku, etc.) to collect data.
2. Data Transport: The collected data is bundled into a single payload and sent to the Adobe Experience Platform Edge Network. This is a fast, global network of servers designed to handle massive data streams.
3. Processing & Distribution: On the Edge Network, a configured datastream receives the data and automatically routes it in the correct format to:
   • Adobe solutions you use (like Analytics or Target).
   • Non-Adobe destinations (like advertising platforms or data warehouses) using event forwarding, which can transform the data without needing extra code on your website or app.

🔧 Supported Technologies

You can collect data from virtually any digital platform using the dedicated libraries:

• Web & Mobile Apps: JavaScript, Kotlin (Android), Swift (iOS), Flutter, React Native.
• Connected Devices: Brightscript for Roku.
• Direct API: If no SDK fits, you can use the Edge Network API to send data directly.

In essence, this system simplifies technical implementation, ensures data consistency, and gives you control over where your customer experience data is sent, both within and outside the Adobe ecosystem.